This is a photoshop tragedy.

Not to say I don't believe adobe make fine products - they do. But be honest - cut the cr@p - give us the good with the band. Then we can minimise buyers remorse if products just doesn't work like you promise.

Web usability is big business. Companies striving for competitive advantage quickly acknowledge the customer interface as a point of advantage/disadvantage and are prepared to throw money at it.

When you are left by yourself to decipher the information, to employ the tools, to exercise the techniques, there is little if nothing there. And people walk away thinking it is stupid.  Reduced to a half baked pseudo science, people spruik to make buck.  I don't blame people for throwing out the baby with the bathwater – anything to get this animated turkey out of their faces.